Feid continues to roll out visually compelling narratives from his blockbuster album Feliz Cumpleaños Ferxxo Te Pirateamos El Álbum. The rising Colombian star teamed up with Puerto Rican icon Yandel for the melancholic and emotionally charged video for “XQ Te Pones Así,” which premiered last night (November 29). The collaboration marries two generations of reggaeton—Feid’s fresh, melodic style with Yandel’s seasoned, heart-tugging delivery—resulting in a track that resonates deeply with fans who have experienced the ache of a lost love.
Feid’s ascent in the Latin music scene has been nothing short of meteoric. Born Salomón Villada Hoyos in Medellín, Colombia, he initially gained recognition as a songwriter for other artists before stepping into the spotlight himself. His unique blend of reggaeton, pop, and R&B, often laced with nostalgic lyrics about love and heartbreak, has earned him a devoted global following. Albums like Ferxxo and Inter Shibuya – La Mafia paved the way for Feliz Cumpleaños Ferxxo Te Pirateamos El Álbum, which became his most commercially successful project to date. Released several months ahead of schedule due to an online leak, the album still dominated charts, reaching No. 8 on Billboard’s Hot Latin Albums chart in October. The streaming success was further underscored when Feid appeared at No. 48 among the 50 most-streamed artists of the year globally, as revealed in Spotify’s 2022 Wrapped campaign.
The Story Behind “XQ Te Pones Así”
“XQ Te Pones Así” stands out on the LP as one of the most emotive reggaeton romps. The song’s title—a colloquial abbreviation of “¿Por qué te pones así?” (Why do you act like that?)—captures the confusion and pain of a relationship that has soured. Feid’s verses are filled with longing, recalling a partner who has become distant and cold. The refrain, delivered with his signature half-sung, half-rapped flow, is a plea for clarity and a lament over what was lost. The collaboration with Yandel amplifies these feelings. As one half of the pioneering duo Wisin y Yandel, Yandel has decades of experience crafting romantic reggaeton anthems. His husky, passionate voice adds a layer of matured sorrow, making the song feel like a conversation between two men reflecting on the same heartbreak from different chapters of life.
The production, helmed by Feid’s frequent collaborators, blends a steady dembow rhythm with atmospheric synths and a minor-key melody. This creates a soundscape that is both danceable and introspective—a hallmark of Feid’s music. The song’s bridge, where Yandel’s vocals soar over a stripped-down beat, is particularly gripping. He sings about the memories that refuse to fade, echoing the theme that love’s ghost lingers even after goodbye.
The Video: Visualizing Heartbreak
Directed by longtime collaborator (likely), the video for “XQ Te Pones Así” is a moody visual narrative set in a dimly lit, almost cinematic world. Feid and Yandel are shown in separate spaces, each grappling with the absence of a significant other. Feid is seen wandering through an empty apartment, touching objects that serve as reminders of shared moments—a photograph, a half-empty coffee cup. Yandel is framed in a neon-lit room, his face etched with regret as he stares into a mirror that reflects his solitude. Intercut with these scenes are glimpses of a woman who appears to be the “one that got away,” but she remains just out of reach, a ghost in their present lives. The color palette is dominated by deep blues and purples, reinforcing the melancholy tone. The video doesn’t offer a resolution; instead, it settles on the unresolved tension of moving on while still holding on to the past. This open-ended storytelling aligns perfectly with Feid’s lyrical focus on nostalgia and vulnerability.
Feid’s Recent and Upcoming Releases
After the success of Feliz Cumpleaños Ferxxo Te Pirateamos El Álbum, Feid shows no signs of slowing down. The very next day after dropping the “XQ Te Pones Así” video, he is set to release a new EP titled Sixdo. The six-track project includes highly anticipated collaborations: “La Pasamos Cxbrxn” features the legendary duo Zion y Lennox, while “Le Pido A Dios” enlists iconic hip-hop producer DJ Premier. This eclectic mix highlights Feid’s versatility—he can pivot from reggaeton to boom-bap-infused Latin hip-hop without losing his core identity. The EP is expected to continue the emotional depth seen in his recent work, possibly offering new perspectives on love, loss, and celebration.
Impact and Legacy
Feid’s ability to tap into universal emotions while maintaining a distinct stylistic signature has made him a key figure in the new wave of Latin urban music. He is part of a generation that includes artists like Karol G, J Balvin, and Maluma, but his introspective songwriting sets him apart. “XQ Te Pones Así” is a prime example: it’s not just a party track but a piece of storytelling that invites listeners to feel. Yandel’s involvement bridges the gap between old-school and contemporary reggaeton, reminding audiences that the genre’s foundation is built on romanticism and raw emotion. The collaboration also highlights the cross-generational respect in Latin music—Yandel, a veteran with over two decades in the industry, choosing to work with a rising star like Feid, is both a validation and a passing of the torch.
For Feid, the video and song serve as a reminder of his growth as an artist. From writing hits for others to headlining his own tours, he has carved a space where vulnerability is strength. The fact that “XQ Te Pones Así” resonates so strongly with fans—evident from its streaming numbers and social media buzz—indicates that his music is filling a need for authentic, emotional content in a genre often associated with bravado. The visual’s focus on the “one that got away” is a theme that transcends language and culture, allowing Feid to connect with a diverse audience.
As Feid prepares to drop Sixdo, the momentum from Feliz Cumpleaños shows no signs of waning. The “XQ Te Pones Así” video is likely to be a fan favorite for months to come, not just for its musical quality but for its honest portrayal of heartbreak. Meanwhile, the inclusion of Zion y Lennox and DJ Premier on the new EP suggests that Feid is keen on exploring new sonic territories while honoring the roots of Latin music. His trajectory suggests a long and influential career, one where each release peels back another layer of his artistic identity.
Both Feid and Yandel have proven that reggaeton can be both a vehicle for dancing and for deep emotional expression. “XQ Te Pones Así” is a testament to that duality. It is a song for those who have loved and lost, and a video that gives visual form to the ache of memory. As Feid continues his climb, collaborations like these will no doubt define his legacy as an artist who never forgets the heart of the story.
Source: UPROXX News