Pop superstar Dua Lipa recently celebrated a major milestone for her beauty brand, and she did it in a look that instantly grabbed attention. Wearing only a bra underneath a see-through dress with a towering cutout, the singer commanded the spotlight at Selfridges in London. The event marked the launch of Dua by AB, her collaboration with AB Cosmetics, and the star used the occasion to share a heartfelt carousel of photos with her millions of fans. Alongside her emotional caption about the achievement, she delivered a fashion statement that dominated headlines and social media feeds.
Dua Lipa stepped out in a bold printed dress featuring sheer details and dramatic cutouts. The dress included a large opening at the waist and chest area, while her bra subtly peeked through the see-through fabric. The outfit also featured a thigh-high slit that added even more edge to the look. She paired the ensemble with sleek straight hair, minimal accessories, and statement heels. The overall aesthetic was a perfect blend of high fashion and pop star glamour, reinforcing her reputation as a style icon. Fans quickly flooded the comments section with praise, calling her a "beautiful beautiful human" and celebrating the "iconic" look.
In her caption, Lipa wrote about the brand's launch: "I am so proud of everything we have done so far." This sense of pride reflects years of hard work and strategic career moves. Dua Lipa first broke onto the music scene in 2015 with her self-titled debut album, which spawned hits like "Be the One" and "New Rules." The latter became a global phenomenon, partly thanks to its memorable music video and empowering lyrics. Since then, she has won multiple Grammy Awards, including Best New Artist and Best Pop Vocal Album for her second album, Future Nostalgia. That album, released in 2020, defined the disco-pop revival and produced chart-toppers like "Don't Start Now" and "Levitating."
But Lipa's influence extends far beyond music. She has become a prominent figure in fashion, often collaborating with designers like Donatella Versace and walking the runway for leading brands. Her partnership with AB Cosmetics marks a natural evolution into the beauty industry. The brand, Dua by AB, focuses on inclusive, high-quality products that mirror her personal style. The launch at Selfridges, a historic London department store, underscores the brand's premium positioning. Photos from the event show Lipa beaming alongside displays of her products, which include lipsticks, eyeshadows, and skincare essentials.
Lipa's fashion choice for the launch was typical of her fearless approach to style. She has never shied away from bold, body-positive looks. In the past, she has worn sheer tops, cutout dresses, and even full latex ensembles. This dress, however, stood out for its combination of transparency and structural cutouts. The design highlighted her toned physique while still remaining elegant. It also sparked conversations about celebrity fashion and the fine line between daring and vulgar. Many fans and fashion critics praised her for pushing boundaries.
The see-through dress moment also ties into broader trends in red carpet fashion. Over the last few years, sheer dresses have become a staple at major events, worn by stars like Rihanna, Kim Kardashian, and Bella Hadid. Designers such as Versace, Saint Laurent, and Jean Paul Gaultier have championed the look. Dua Lipa's choice fits perfectly within this movement. She has often cited Versace as one of her favorite designers, and her stylists frequently select pieces that mix sheer fabrics with cutouts. This dress, while not explicitly from Versace, echoed the brand's aesthetic.
Beyond fashion, the event highlighted Dua Lipa's business acumen. She launched Service95, a lifestyle platform and newsletter, and has ventured into podcasting with "At Your Service." Her beauty brand is another strand in her expanding empire. The name "Dua by AB" combines her name with the AB Cosmetics moniker, signaling a partnership that leverages her massive Instagram following and cultural clout. According to industry reports, celebrity beauty brands have generated billions in revenue, and Lipa's entry into the space is well-timed. She joins the likes of Rihanna's Fenty Beauty, Selena Gomez's Rare Beauty, and Ariana Grande's REM Beauty.
However, the launch wasn't without its challenges. The same day, social media erupted with mixed reactions to the dress. Some praised her confidence, while others criticized the look as too revealing. Lipa, known for her thick skin, did not respond directly. Instead, she focused on the positive feedback from fans. This approach is consistent with her public persona: she often ignores negativity and uses her platform for empowerment. She has spoken about body image and self-acceptance in interviews, encouraging fans to embrace their uniqueness.
As a performer, Dua Lipa has a distinct set of values. She is an advocate for LGBTQ+ rights, women's empowerment, and environmental causes. Her concerts are known for their inclusivity, with diverse dancers and a celebration of individuality. These values inform her brand partnerships. For instance, Dua by AB products are cruelty-free and vegan, aligning with the growing demand for ethical beauty. The company also emphasizes sustainability in packaging, a move that resonates with younger consumers.
To understand the full impact of this event, we can look back at Dua Lipa's journey. Born in London to Albanian parents who had fled Kosovo, she grew up in a musical household, listening to influences like Pink Floyd and David Bowie. She started posting cover songs on YouTube at age 14, which led to a record deal. Her breakthrough came in 2017 with "New Rules," a song that became an anthem for moving on after a breakup. She followed it with a string of hits, often collaborating with other artists like Calvin Harris ("One Kiss") and Elton John ("Cold Heart"). Her second album, Future Nostalgia, won Best Pop Vocal Album at the 2021 Grammys. She also made history as the first woman to win the Brit Award for British Female Solo Artist in multiple consecutive years.
In 2024 and 2025, Lipa took on a new role: she headlined major music festivals, including Glastonbury and Coachella, drawing massive crowds. She also starred in the film Argylle, though her acting career is still developing. Meanwhile, her fashion collaborations continued, with a notable appearance at the Met Gala in a custom creation. The beauty brand launch represents a natural progression from her style and music ventures. By bringing Dua by AB to Selfridges, she secured a premium retail space that attracts luxury shoppers and international tourists.
The event's visual impact was undeniable. Images from the launch were shared across media platforms, from theFashionSpot to major news outlets. The see-through dress became a talking point not just for its design, but for how Lipa wore it with confidence. The bra was intentionally visible, a choice that defied conventional modesty. In many ways, it was a statement: women can wear what they want without being judged. This message aligns with Lipa's feminist stance. She has said in interviews that she wants her music and image to inspire women to feel strong and independent.
As the news cycle picked up, fashion analysts commented on the dress's details. The printed pattern featured abstract shapes in shades of blue and black. The net fabric was translucent, allowing the bra to show through. The cutout on the side was large enough to expose her torso, while the thigh-high slit balanced the look. Lipa's accessories included delicate gold jewelry and black heels. Her makeup was minimal, focusing on a bold lip, perhaps a product from her own line. The overall effect was effortlessly cool, a signature of her style.
Looking ahead, Dua Lipa shows no signs of slowing down. She has hinted at new music in 2026, possibly a third studio album. Her tour, the Future Nostalgia tour, was cut short due to the pandemic, but she has since performed in stadiums worldwide. She is also set to star in another film and continue building her beauty brand. The Selfridges launch is just the beginning; Dua by AB plans to expand to other retailers and online platforms. With her star power, the brand is likely to succeed.
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Source: AOL.com News