BTS have released the official music video for 'NORMAL,' the second single from their latest studio album ARIRANG. The clip, directed by Ukrainian filmmaker Tanu Muino, dropped at midnight and immediately captivated fans with its intimate, off-duty portrayal of the seven members. The video shows Jin, Suga, J-Hope, RM, Jimin, V, and Jung Kook letting off steam after a large night, as they shake off the cobwebs in a stately old mansion full of empty wine glasses and flashbacks.
The wintry visual offers a glimpse into what the group describes as 'deeply personal and intimate moments.' A particularly striking scene—the members standing before a row of toilets—became a viral teaser image, bringing the campaign full circle. The video also features a fine collection of dogs and a swan, adding a surreal touch to the narrative.
About 'NORMAL' and 'ARIRANG'
'NORMAL' is housed on BTS's fifth studio album ARIRANG, a title that pays homage to the beloved Korean folk song of the same name. The album debuted at No. 1 on the Billboard 200, marking the septet's seventh chart-topping record. Earlier this year, the first single 'SWIM' sailed to No. 1 on the Billboard Hot 100, giving BTS their seventh leader on that list as well. 'SWIM' was praised for its lush production and reflective lyrics, setting the stage for the release of 'NORMAL,' which continues the album's thematic exploration of everyday life and emotional vulnerability.
The Music Video: Symbolism and Direction
Tanu Muino, known for her vibrant and often surreal visual style, brings a cinematic quality to 'NORMAL.' The stately mansion serves as a character in itself, with secrets tucked in every corner. The use of empty wine glasses and hazy flashbacks suggests a night of celebration and reflection, while the wintry outdoor shots contrast with the warmth of the indoor scenes. The viral toilet image has been interpreted as a humorous nod to the mundanity of post-party life, juxtaposed with the grandeur of the setting. This duality is central to the song's message: finding normalcy amidst chaos.
BTS's Global Tour and Upcoming Performances
On the live front, the BTS juggernaut is powering through the Continental Europe leg of a world tour in support of ARIRANG. Upcoming concerts include tonight and Saturday at Paris's Stade de France. On Sunday, July 19, the K-pop superstars will join Justin Bieber, Madonna, and Shakira as co-headliners at the first FIFA World Cup Final Halftime Show at MetLife Stadium in East Rutherford, New Jersey. This historic performance is expected to draw millions of viewers worldwide, further cementing BTS's status as global icons.
How to Watch the 'NORMAL' Music Video
To watch BTS's 'NORMAL' music video, Premium subscribers in beta markets can open Spotify on their TV, desktop, iOS, or Android device, search for and play 'NORMAL' by BTS, and tap 'Switch to video.' The music video will start playing right where the song left off. For a full-screen experience on mobile, simply turn your device to landscape mode. To return to background listening, press 'Switch to audio.' The video is available exclusively on Spotify for a 48-hour window before wider release.
BTS's Career and Cultural Impact
Since their debut in 2013, BTS have become one of the most influential musical acts in history. With multiple chart-topping albums, sold-out stadium tours, and a dedicated global fanbase known as ARMY, the group has broken countless records. Their music often addresses themes of mental health, self-love, and societal pressures, resonating with millions. The album ARIRANG continues this tradition, blending Korean cultural elements with contemporary pop. The band's willingness to experiment with genres—from hip-hop to rock to EDM—has kept their sound fresh and unpredictable.
Looking Ahead
As BTS continues their world tour and prepares for the FIFA World Cup Final Halftime Show, fans eagerly await more music and performances. The release of 'NORMAL' and its accompanying video offers a taste of what's to come from the ARIRANG era. With its blend of introspection, humor, and visual artistry, the video is a testament to the group's creative evolution. Interscope/Capitol Records will begin working 'NORMAL' to pop radio as of the week beginning July 27, ensuring the song reaches an even wider audience.
The 'NORMAL' EP is available to stream on Spotify. As always, BTS continue to push boundaries and redefine what it means to be global superstars. Their ability to connect with fans through both grand spectacle and quiet, intimate moments is what sets them apart. The music video for 'NORMAL' is a perfect example of that balance, inviting viewers into a world that is both fantastical and relatable.
Source: Billboard News