Global superstars BTS are a marketing force like no other. Since their highly anticipated comeback with the album ARIRANG and the accompanying world tour, the group has inked numerous high-profile brand collaborations. These partnerships span global giants such as OREO and Nike, as well as exclusive luxury deals for each of the seven members. This article provides an exhaustive look at every collaboration announced since the group's return, highlighting the products, campaigns, and economic impact that make BTS a goldmine for brands.
Group Collaborations
ARIH
In April of this year, the food brands Paldo and HY launched ARIH, a product line inspired by BTS's new album ARIRANG. The collaboration involved close work with the group to create flavors that represent both BTS and Korean culinary heritage. ARIH became the official sponsor of the BTS ARIRANG World Tour, with sampling stations set up at every tour stop. The group promoted the products through video content on social media, and the items are available online and at Walmart. This partnership showcases how BTS can transform a food brand into a global phenomenon.
OREO
In May, Mondelez International announced a limited-edition OREO x BTS cookie. The cookie features a brown sugar pancake flavor inspired by hotteok, a beloved Korean street food. Thirteen different cookie embossments were created to honor the group's 13th anniversary on June 13. The limited-edition cookies are available at Amazon, Target, Walmart, and Sam's Club while supplies last. The collaboration emphasizes BTS's ability to drive massive consumer demand.
Nike
Nike partnered with BTS in May to create exclusive merchandise for the ARIRANG World Tour. The collection includes a region-exclusive cap and custom patches, which sold out quickly in Korea and Japan. Additionally, Nike launched special 'Nike by You' customization experiences in multiple cities around the world. The tour merchandise will be released in phases across different regions, with dates stretching into early 2027. Nike's collaboration with BTS highlights the group's global reach and their power to move products in every market.
Individual Brand Ambassadorships
Each BTS member maintains a robust portfolio of brand deals, many predating the group comeback but remaining active. Their individual endorsements span luxury fashion, beauty, food, and lifestyle categories, reinforcing their status as cultural icons.
RM
RM has been the global ambassador for Bottega Veneta since 2023, the Italian luxury house's first-ever celebrity ambassador. He has attended multiple Milan Fashion Week shows. In addition, RM was named the global ambassador of the National Museum of Korea, reflecting his passion for Korean art and culture. He is also set to hold a special exhibition of his personal art collection at the San Francisco Museum of Modern Art in October 2026.
Jin
After his military discharge in June 2024, Jin quickly secured multiple ambassador roles. He represents Fred Jewelry, Gucci, Alo, Laneige, Dongwon Tuna, and Japanese brand Lucido-L. He also continues his long-standing ambassadorship for Ottogi Jin Ramen. In December 2024, Jin launched his own craft alcohol brand, IGIN, in partnership with chef Baek Jong-won and the Korea Traditional Liquor Research Institute. This entrepreneurial move showcases his influence beyond standard endorsements.
SUGA
SUGA has been a Valentino global brand ambassador since 2023. Though less active in direct campaigns, he continues to wear the brand at events. In February 2026, he became the official brand ambassador for Samsung's Galaxy Buds 4 Pro, appearing in campaign advertisements. His low-key yet powerful association with these premium brands reinforces his image as a trendsetter.
j-hope
j-hope has been Louis Vuitton's house ambassador since 2023 and regularly attends the brand's fashion shows. He also represents Audemars Piguet, the Swiss luxury watchmaker, since 2025. In November 2025, he launched his capsule collection 'Human Hope' with Japanese brand Human Made. This collaboration demonstrates his deep involvement in fashion and ability to create sell-out collections.
Jimin
Jimin has been Dior's global ambassador since 2023. He recently attended the Dior Homme Spring/Summer 2026 show during Paris Fashion Week. He also added a beauty partnership with Korean skincare brand LADOR in December 2025, promoting their Angel Muguet Perfumed Hair Treatment. Jimin's appeal in both high fashion and accessible beauty makes him a versatile ambassador.
V
V holds the most brand deals among the members. He is the global ambassador for Celine and Cartier since 2023. After his military discharge in June 2025, he quickly added Coca-Cola Korea, TIRTIR, Snow Peak, Yunth, and Paradise City to his portfolio. He frequently appears in advertisements, commercials, and on product packaging. His multifaceted endorsements cover fashion, luxury goods, beverages, beauty, and hospitality.
Jung Kook
Jung Kook has been Calvin Klein's global ambassador since 2023, and his campaigns have repeatedly "broken the internet." He recently launched his own CK collection that sold out in under 30 minutes in the U.S. After his military discharge in June 2025, he became the global ambassador for Chanel Beauty and Swiss watchmaker HUBLOT. His influence is so significant that even casual mentions of products lead to sellouts, as demonstrated by his past experience with a lemon kombucha drink.
Economic Impact and Future Collaborations
The ARIRANG World Tour and its associated 'THE CITY' projects have earned hundreds of millions for local economies and billions for HYBE. BTS's ability to drive sales is unmatched—products spotted in their livestreams often sell out within days. This phenomenon has attracted a steady stream of brand partnerships, both for the group and for individual members. As the tour continues through mid-2027, more collaborations are expected to be announced. The group's influence shows no signs of waning, and their endorsements remain some of the most coveted in the entertainment industry. This article will be updated as new deals are revealed, tracking the commercial empire that BTS continues to build.
Source: Forbes News