NetMedia International, the French-based digital media company, has announced a comprehensive update to its Privacy and Cookie Policy. The revision brings the company into full compliance with the General Data Protection Regulation (GDPR), which has been in effect across the European Union since May 2018. The updated policy clearly outlines the types of personal data collected, how it is used, the legal basis for processing, and the rights users have over their information.
Key Changes in Data Collection
Under the new policy, NetMedia International distinguishes between three categories of data: information voluntarily provided by users, information automatically collected through cookies, and data received from third-party sources. Users who register on the site, fill out forms, or contact customer support may provide personal details such as name, email address, phone number, and business information. The company also automatically gathers technical data about browsing behavior, device type, and engagement patterns via cookies and similar tracking technologies.
Additionally, the policy addresses the sharing of data across the NETMEDIA GROUP of companies. When data is shared internally, users are informed of the purpose at the time of collection. Third-party data from advertising networks, analytics providers, and search information partners may also be combined with first-party data to improve services and deliver targeted advertising.
Uses of Personal Information
NetMedia International uses collected data for several core purposes: fulfilling contractual obligations (e.g., providing requested services), sending marketing communications about similar products or services (with opt-out options available), improving website functionality, conducting internal research, and ensuring platform security. The policy explicitly notes that email, phone, or SMS marketing is consent-based and can be terminated at any time.
The company also uses aggregated, anonymized data to measure advertising effectiveness and to help advertisers reach relevant audiences without revealing individual identities. This practice complies with GDPR requirements for data minimization and purpose limitation.
Data Sharing and Disclosure
The policy details scenarios in which personal data may be shared with third parties. These include business partners and subcontractors involved in service delivery, advertisers and advertising networks (in aggregate form), analytics providers, and search engine companies. In the event of a business sale, merger, or asset transfer, personal data may be transferred to the new entity. Legal obligations, such as compliance with a court order or protection of NetMedia International’s rights, may also necessitate disclosure.
Importantly, the company states that it will not sell personal data for marketing purposes without explicit consent. This aligns with the GDPR’s stricter consent requirements.
Data Storage and Security
All personal data is stored on secure servers within the European Economic Area for a maximum of ten years. NetMedia International employs firewalls, encryption, anti-virus software, and regular backups to protect user information. Users are reminded to keep their passwords confidential, as the company cannot guarantee security during transmission over the internet.
The policy acknowledges that no online data transmission is completely secure, but once data is received, strict procedures are in place to prevent unauthorized access.
User Rights Under GDPR
The updated policy outlines the eight rights available to users under GDPR: the right to be informed, right of access, right to rectification, right to erasure, right to restrict processing, right to data portability, right to object, and the right not to be subject to automated decision-making. Users can exercise these rights by contacting the designated representative, Ludovic Jacobs, via email. A small administrative fee may be charged in some cases, not exceeding £10.
The company also provides a process for requesting a copy of personal data, requiring users to submit an ID verification email with specific details about the information sought.
Cookie Policy Breakdown
NetMedia International’s Cookie Policy explains the three types of cookies used: analytical/performance cookies (to understand site usage and marketing effectiveness), functionality cookies (to remember user preferences and personalize content), and targeting cookies (to record browsing history and serve relevant ads). Third-party cookies from advertising networks and analytics providers may also be placed, over which the company has limited control.
The policy emphasizes that users can block cookies through browser settings, but warns that doing so may impair website functionality. This includes the inability to access certain parts of the site or use interactive features.
GDPR requires clear, affirmative consent for non-essential cookies. By continuing to browse the website, users are deemed to have agreed to the cookie policy as described.
Implications for Users
This update is part of a broader industry shift toward greater transparency and user control over personal data. For regular visitors to NetMedia International’s sites—which cover technology news and related content—the changes mean clearer communication about data practices. Users can expect more granular consent prompts for marketing and cookies when first visiting the site.
The policy also aligns with the growing emphasis on data minimization and purpose limitation under GDPR. Data is retained only as long as necessary for the stated purposes, and users have the ability to request deletion or correction at any time.
For businesses that partner with NetMedia International for advertising or analytics, the revised policy provides a framework for compliant data sharing. Aggregate reports and anonymized data help advertisers reach targeted audiences without exposing individual identities.
Overall, the policy update reflects the company’s commitment to privacy and security in an era of increasing regulatory scrutiny. Users are encouraged to review the full policy on the website and contact the data protection representative with any questions or concerns."
Source: Silicon UK News