How to Use GMB Everywhere?

In the ever-evolving world of local SEO, having the right tools is crucial to standing out in a crowded market. While browser extensions often get a bad reputation for being basic, GMB Everywhere is a standout exception, offering powerful features that help businesses effectively manage and optimize their Google Business Profile (formerly known as Google My Business or GMB).

Whether you're a small business owner managing your own listing or an SEO professional handling multiple profiles for clients, GMB Everywhere can help you improve your local SEO efforts, save time, and get a better understanding of your competition. In this guide, we'll break down the tool's features, show you how to use them, and explain how it can give you a competitive advantage in local search rankings.

What Is GMB Everywhere?

GMB Everywhere is a Google Chrome extension that makes it easy to audit and analyze Google Business Profiles. It provides quick access to essential data from your own profile or those of competitors. Whether you’re optimizing your own profile or researching competitors, this extension gives you valuable insights to enhance your local SEO strategy.

Once installed, the tool allows you to pull key information from Google Maps in seconds. You can easily assess your own profile or get competitive intelligence, streamlining the process of improving your local SEO.

Key Features of GMB Everywhere

GMB Everywhere includes a variety of features that can make managing and improving your Google Business Profile a lot easier. Let's explore the most important ones and how they can benefit your business:

1. Discover Your Competitors' Categories

Selecting the right categories for your Google Business Profile is a major factor in improving your visibility in local searches. With GMB Everywhere, you can quickly identify which primary and secondary categories your competitors are using. By looking at businesses that are ranking well, you can refine your own profile to match the best practices in your industry.

When you search for a business on Google Maps and click on its profile, GMB Everywhere reveals the categories they’ve selected. This helps you pinpoint the categories that could enhance your chances of ranking higher in search results.

2. Run Instant Profile Audits

One of the most useful features of GMB Everywhere is its ability to perform fast audits on any Google Business Profile. Instead of manually gathering data, the extension compiles key details like:

• Business contact information

• Website links

• Reviews and ratings

• Knowledge panel data

This tool saves you time and effort by compiling everything you need in seconds, while also providing links to external resources like page speed tests and website audits. For businesses and agencies managing multiple profiles, this feature is a huge time-saver and allows you to act quickly on valuable insights.

3. Monitor Reviews and Reputation

Reviews are a critical part of local SEO, and GMB Everywhere gives you the tools to keep track of your reviews and monitor the reputation of competitors. You can easily see:

• The total number of reviews

• Average Google rating

• Reviews with photos

• Local guides' reviews

• Trends in reviews over time

This data lets you track how your reputation evolves and compare your standing to competitors. For agencies, this feature also allows you to show clients how their online reputation is growing, helping you demonstrate the impact of review management services.

4. Analyze Competitors' Google Posts

Google Posts are an important part of your Google Business Profile, and they can influence your local rankings. GMB Everywhere helps you analyze how your competitors use Google Posts to boost their visibility. With this feature, you can discover:

• How often competitors post

• The average length of their posts

• The type of media they use (e.g., images, videos, promotions)

By understanding the strategies of high-ranking competitors, you can tailor your own posting approach. For example, if successful competitors are posting more frequently or using certain types of content, you can apply similar tactics to your own posts and improve your local SEO.

5. Gain Location-Specific Ranking Insights with Teleport

Another standout feature of GMB Everywhere is Teleport, which provides insights into how businesses rank in different locations. This is especially useful for businesses with multiple physical locations or those serving different regions.

With Teleport, you can:

• Compare rankings across various neighborhoods or cities

• Assess how competitors perform in different areas

This feature helps you optimize your Google Business Profile for each location, ensuring you’re targeting the right areas for improved visibility and better local rankings.

6. Streamlined Auditing Process

The greatest advantage of GMB Everywhere is its speed. What would usually take hours to compile manually is done in seconds. The extension instantly generates reports on Google Business Profiles, allowing you to quickly assess key metrics and take action. This streamlined auditing process helps businesses and agencies save valuable time, while gaining actionable insights.

With an easy-to-use interface, GMB Everywhere makes it simple to collect and analyze data, even if you're not an SEO expert. Whether you’re working on your own profile or helping clients, the tool’s efficiency allows you to stay on top of your local SEO efforts.

Pricing and Subscription Options

GMB Everywhere offers both a free version and a paid version, depending on your needs:

• Free Version: The free version lets you perform up to five audits per month. If you only need occasional audits or are just starting with local SEO, the free version may be sufficient.

• Paid Version: The paid version removes the audit limit and provides unlimited access to all features. Pricing is as follows:

  • $20 per month

  • $120 per year (offering a 50% discount)

The paid version gives you unlimited audits and additional benefits, making it an excellent investment for anyone serious about improving their local SEO.

Note that the current version doesn’t offer white-labeling (removing the tool’s branding from reports), but this is a minor limitation for most users who are more focused on the insights and optimizations the tool provides.

Who Can Benefit from GMB Everywhere?

While GMB Everywhere is useful for any business aiming to improve its local SEO, it’s especially helpful for:

• SEO Agencies and Professionals: If you’re managing multiple profiles, GMB Everywhere enables you to quickly perform audits and gain insights on competitors. It’s perfect for streamlining client work and optimizing Google Business Profiles for better local SEO results.

• Small Business Owners: For business owners handling their own profiles, GMB Everywhere provides quick and valuable insights. It simplifies the process of improving your profile, even if you’re not familiar with SEO best practices.

• Local SEO Experts: If you specialize in local SEO, GMB Everywhere is an essential tool for auditing profiles, analyzing competitors, and adjusting your strategy based on location-specific data. It helps you track and improve your rankings in different markets.

Conclusion

When it comes to improving your Google Business Profile and boosting your local SEO, GMB Everywhere is an indispensable tool. Whether you’re auditing your own profile, analyzing competitors, or tracking your online reputation, this Chrome extension provides all the features you need to stay ahead of the game.

With its user-friendly interface, fast auditing process, and powerful insights, GMB Everywhere is a must-have for businesses, agencies, and SEO professionals. If you’re serious about local SEO and want to get the most out of your Google Business Profile, this extension can help you optimize your listings and outperform your competition. Start using GMB Everywhere today and take your local SEO to the next level!