How to Use GMB Everywhere?

In the competitive world of local SEO, the right tools can make all the difference. While many browser extensions are often seen as lightweight, GMB Everywhere stands out as a robust tool that brings the power of advanced features right to your browser. This Chrome extension is designed to help businesses manage and optimize their Google Business Profile (previously Google My Business, or GMB), providing valuable insights to give you an edge over competitors.

Whether you’re a small business owner handling your own listing or an SEO expert managing multiple profiles for clients, GMB Everywhere makes the process faster, easier, and more effective. In this comprehensive guide, we’ll explore how to use the tool, highlight its main features, and explain how it can significantly enhance your local SEO strategy.

What Is GMB Everywhere?

GMB Everywhere is a Google Chrome extension that simplifies the process of auditing and analyzing Google Business Profiles. Designed for businesses looking to improve their local SEO, it provides quick access to essential information about your own profile and those of your competitors. Whether you’re looking to optimize your profile or gain insights into what your competitors are doing, this extension streamlines the entire process.

Once installed, the tool allows you to gather key details from Google Maps in seconds. Whether you’re auditing your profile or analyzing competitors, GMB Everywhere provides quick and actionable insights to help improve your local SEO performance.

Core Features of GMB Everywhere

GMB Everywhere offers a range of features that can make managing and optimizing your Google Business Profile a breeze. Let’s dive into its most important tools and how they can benefit your business:

1. Discover Your Competitors’ Categories

Choosing the right categories for your Google Business Profile is a critical factor for local SEO success. With GMB Everywhere, you can quickly identify which primary and secondary categories your competitors are using. By understanding which categories are working well for high-ranking businesses, you can adjust your profile to improve your visibility in local searches.

When you search for a business on Google Maps and click on its profile, GMB Everywhere displays the categories they’ve selected. This feature helps you identify the best categories for your business and refine your local SEO strategy based on what’s working for your competitors.

2. Conduct Fast Profile Audits

GMB Everywhere allows you to conduct a comprehensive audit of any Google Business Profile within seconds. Instead of manually gathering key information, the extension automatically compiles details like:

• Business website and contact information

• Reviews and ratings

• Knowledge panel data

This feature saves you significant time. What would normally take over 30 minutes can now be done in just a few clicks. Additionally, the tool provides helpful links to external resources that allow you to dive deeper into areas like website audits or page speed tests, so you can perform thorough analyses in minutes.

For agencies or digital marketers working with multiple clients, this feature is a major time-saver, as it enables you to quickly assess the health of various profiles.

3. Monitor Reviews and Reputation

Managing your online reputation is crucial for local SEO success, and GMB Everywhere makes it easy to monitor reviews for any Google Business Profile. You can quickly see:

• The total number of reviews

• Average Google rating

• Reviews with photos

• Reviews from local guides

• Trends in reviews over time

These insights allow you to track your reputation and see how you stack up against competitors. By comparing review patterns and ratings, you can identify areas for improvement in your review management strategy. For agencies, this feature also provides an easy way to show clients how their online reputation is evolving over time.

4. Analyze Competitors’ Google Posts

Google Posts are a key element of your Google Business Profile. Posting regularly can help improve your rankings and keep customers engaged. With GMB Everywhere, you can see how your competitors are using Google Posts to drive engagement and improve visibility.

You’ll gain insights into:

• How frequently competitors post

• The average length of their posts

• The type of content they use (e.g., images, videos, offers)

By understanding the posting strategies of successful competitors, you can optimize your own Google Posts. For example, if competitors with high rankings are posting more frequently or using more visuals, you can adjust your own strategy to align with these best practices.

5. Location-Specific Insights with Teleport

One of the standout features of GMB Everywhere is Teleport, which allows you to see how businesses rank in specific locations. This is particularly useful if your business operates in multiple areas or serves customers across various regions.

With Teleport, you can:

• Compare your rankings to competitors in different neighborhoods

• Analyze how businesses perform in specific locations

This feature helps you tailor your local SEO strategy for each location you serve. By understanding how your business ranks in different areas, you can make data-driven decisions to improve your visibility in the places that matter most.

6. Streamlined Auditing Process

The biggest advantage of GMB Everywhere is how quickly it allows you to conduct audits. Instead of spending hours manually gathering data, the extension compiles everything you need in just a few clicks. You can instantly access detailed reports on Google Business Profiles, saving time while gaining valuable insights.

The tool’s user-friendly interface makes it easy to use, whether you’re conducting a quick audit for your own business or analyzing multiple client profiles. This efficiency is one of the main reasons GMB Everywhere is so popular among SEO professionals and small business owners alike.

Pricing and Subscription Plans

GMB Everywhere offers both a free version and a paid version with additional features. Here’s a breakdown:

• Free Version: The free version allows you to perform up to five audits per month. If you only need to conduct a few audits each month or are just getting started with local SEO, this version may be sufficient.

• Paid Version: The paid version provides unlimited audits, making it ideal for businesses or SEO professionals who need to run audits frequently. Pricing is as follows:

  • $20 per month

  • $120 per year (which offers a 50% discount)

With the paid version, you gain unlimited access to audits and additional features, making it a valuable investment for those looking to take their local SEO efforts to the next level.

One thing to note is that white-labeling (removing the extension’s branding from reports) isn’t available yet. However, this limitation is minor for most users who are focused on gaining actionable insights and improving their Google Business Profile.

Who Should Use GMB Everywhere?

While GMB Everywhere is useful for any business looking to enhance its local SEO, it is especially beneficial for:

• SEO Agencies and Professionals: If you manage multiple Google Business Profiles, GMB Everywhere makes it easy to perform audits and analyze competitors quickly. The tool is perfect for streamlining client work and keeping track of local SEO efforts across various accounts.

• Small Business Owners: If you’re managing your own Google Business Profile, GMB Everywhere gives you valuable insights and helps you optimize your listing without requiring an in-depth knowledge of SEO. Its ease of use makes it accessible for business owners with limited experience in SEO.

• Local SEO Experts: If you specialize in local SEO, GMB Everywhere is a must-have tool for analyzing business profiles, tracking competitors, and adjusting strategies based on location-specific data. It helps you stay on top of local rankings and continuously refine your approach.

Conclusion

In today’s highly competitive local SEO environment, GMB Everywhere is an invaluable tool for improving your Google Business Profile. Whether you’re auditing your profile, analyzing competitors, or monitoring reviews, this Chrome extension provides the insights and data you need to stay ahead in local search rankings.

With its user-friendly design, powerful features, and time-saving capabilities, GMB Everywhere is essential for SEO professionals, agencies, and small business owners alike. If you’re serious about local SEO and want to make the most of your Google Business Profile, GMB Everywhere is a game-changer that can help you get ahead of the competition and boost your online visibility. Give it a try today and start optimizing your profile with ease!